5389 Tata Motors has announced its decision to change the name of its latest car, Zica, to another name yet to be made public owing to the similarity with the deadly virus, Zika. The announcement, which is coming a few days to the launch of the small car, is already creating image problem for the new vehicle, according to a report on Tuesday by livemint.com. And this is expected to cost the Indian firm a lot of money. “A name change means that the company will have to re-spin the wheel get fresh certifications from Automotive Research Association of India (the government body, which tests and gives a stamp of approval on a new model before it hits the roads), rebuild the brand and delay the launch. It already had burnt substantial cash in creating the new brand and the new model ; the first all new model, developed ground up after several years,” it stated. Tata Motors signed the reigning world best footballer, Lionel Messi, as its global brand ambassador in November last year, according to a Business Standard report. It was followed by a massive digital and outdoor media blitz around the brand and Zica.
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